Content sharing has been around for as long as humans have been on Earth, and recorded communication can be traced all the way back to prehistoric cave paintings. Over time, content sharing has evolved into content marketing and become more complex.
Obviously, the type of content shared today is drastically different than the early Homo Sapiens, but each part of history has paved the way for marketers today.
Discovering the past and present of this technique will help predict where it’s headed next. By exploring previous strategies and how they have developed over time, businesses and marketers can make educated decisions in where marketing dollars and initiatives should be in place.
Today, this marketing has the ability to strongly resonate with consumers over traditional and digital advertising because the content is specifically tailored to the audiences’ needs and interests.
Here is a look at the “evolution of content marketing” in the modern era and where it may be heading next.
Sources used in infographic:
http://neilpatel.com/blog/38-content-marketing-stats-that-every-marketer-needs-to-know/
https://blog.hubspot.com/marketing/history-of-content-marketing
