Yes, we write copy. Lots of copy. Our clients are certainly the experts in their field, but they are focused on their business – whether it’s healthcare or manufacturing or real estate or technology. They often don’t have time to develop their own marketing messages, so it is our job to create compelling original content to promote our client’s initiatives.
How do we do it? When it comes to content for blogging and social media, the “top list” is an excellent way to deliver key points in a clear and concise way. Here’s an example: 4 Best Practices for Recruiting Top Healthcare Practitioners
We recently wrote this article for our client’s CEO to post on Linkedin. Those four simple healthcare recruiting tips grab the attention of hospitals and private practices. They deliver helpful information to demonstrate that the recruiters at TinkBird know their stuff, but not too much to give away all their expertise.
We get to know our clients and their businesses, and we do our research. This enables Group3 to ghost write articles, often with very little client input. And we’re careful to weave in just enough keywords to attract the major search engines.
That’s just one example of how to take a topic and turn it into a business message. Then there’s the matter of how to deliver that content. We’ll save that for another post! 🙂