What is Google’s Project Beacon and why did I receive one? Project Beacons are small Bluetooth-enabled devices that businesses place near their entrance or in a central point in their…
This article just published in Ad Age dovetails our recent post emphasizing the importance of carving out a unique brand position for your product, company or business venture. According to…
… in certain cases. Outdoor advertising typically has a lower CPM than other types of single-market consumer advertising. To offer a point of reference, a recent Neilsen report shows broadcast…
