… in certain cases. Outdoor advertising typically has a lower CPM than other types of single-market consumer advertising. To offer a point of reference, a recent Neilsen report shows broadcast TV CPMs averaging between about $10 to $23 per thousand viewers. Cable TV has a broader range of $9 to $25 per thousand viewers. Advertising with billboards can be significantly more affordable, depending on your geographic market and demographic target.
Other advantages: Outdoor advertising is non-disruptive compared to other forms of advertising. And billboards get noticed, especially if you get creative – like in the case of this hemorrhoid campaign we recently launched for one of our medical clients. With the level of detailing provided by Group3 Communications in the design and placement of your advertisements, billboards can provide access to potential customers not targeted any other way.