Hill, Chesson & Woody is a regional employee benefits brokerage firm that must compete with international brokers, as well as property and casualty companies that offer health insurance. HCW’s sweet spot is servicing middle market companies (50 to 500 employees), bringing them customized healthcare plans and a high level of service that larger brokers only offer to Fortune 500 corporations.
Group3 developed the “step up” theme to showcase HCW’s top-tier care for middle market clients. Theme concept, message development, copy writing and design were all part of the scope, resulting in a sophisticated brand that gives Hill, Chesson & Woody a decisively unique selling proposition.