In expanding its Commercial Real Estate (CRE) division, Century 21 Triangle Group appointed a new vice president to head the division and sought out a professional marketing agency to help increase brand awareness of its CRE capabilities. Raleigh-based Group3 Communications answered the call with a dedicated B2B website, a short video production, print collateral and other marketing tools.
The CRE video was part of a larger B2B video series, with the Group3 team facilitating on-camera interviews with the new VP, other Century 21 agents and their clients. Group3 also captured b-roll footage at locations around the Triangle. As an experienced web developer, Group3 also developed an SEO-friendly, WordPress website for Century 21 Triangle Group’s B2B divisions, crafted custom content for the site, incorporated the video series, and went on to handle public relations and other marketing efforts.