Shop Local Raleigh

A grassroots organization founded in early 2009 by the Greater Raleigh Merchants Association, Shop Local Raleigh (SLR) supports and promotes locally owned, independent businesses. Group3 has been integral in the conceptualization and launch of this “buy local” movement here in Raleigh.

Along with print and TV advertising, in-store promotions and event production, Group3 established web and social media presence for SLR. We designed the templates and created content for semi-monthly consumer email blasts, and posted to the SLR Facebook, Twitter and Linked-In pages all working together to drive consumer traffic to www.ShopLocalRaleigh.org.