Exhibit Resources

Exhibit Resources, a woman-owned company founded in the late 1980s, provides tradeshow exhibits and services to companies worldwide. With a new 60,000-square-foot facility under construction, owner Lana Calloway realized the company also needed a new brand identity. Group3 began by working with the management team to get a consensus on the company’s brand promise and values and establish the foundation for creative implementation.

The result was a lively logo that combines the company name with an icon formed by a stylized “er” inside a circle. The icon doubles as a face with a winking eye, paying off the “We’ll show you” tagline. The company’s old teal color was retained, but the shade of teal updated and two contemporary colors added to bring modern sophistication to the brand. A direct mail campaign and new web site introduced Exhibit Resources’ new image, and subsequent applications include a capabilities brochure, sales collateral, advertisements and exhibit graphics.