Leadership

Lori McDaniel President/Account Director
Lori has her hands in just about everything we do for our clients, and that’s a good thing. She understands strategic marketing, brand management, advertising, direct marketing, interactive and public relations – and that doesn’t even count what she knows about biking, skiing and hiking. She started her career in public relations and advertising with GE and later went to work for TMP Worldwide, one of the world’s largest publicly held ad agencies. As a writer, strategist and account manager, Lori gained a breadth of experience serving clients such as Siemens, Progress Energy and Corning. In 2001, she started Group3 Communications, combining her marketing talents with some of the best creative resources in the region.

Lisa Parker Creative Director
Lisa always liked to draw and talk, so she was destined to go into advertising. She started her career in Virginia Beach with Davis Advertising and moved to North Carolina in 1985. Her creative thinking was put to use for several triangle agencies and then she joined forces with Lori in 2001. Since leaving the traditional agency world behind, Lisa loves working from a home office with her three dogs, two cats, two horses and a pigmy goat as her daily companions. From her Green Acres lifestyle, she continues to produce Madison Avenue quality branding, print ads, specialty collateral, web, radio and TV. Lisa’s creative has been honored in numerous design competitions, and she continues to make time to contribute her talents to several non-profits.